Mark Zuckerburg, the founder of the social media app Facebook, announces that Facebook will change its corporate name to Meta. Rebranding efforts contribute to multiple mishaps including misinformation on its platforms, content moderation failures, and revelations about the negative effect its products have on some users’ mental health.

Zuckerburg says, “It is an iconic social media brand, but increasingly it just doesn’t encompass everything that we do.” The name was inspired by the Greek word meta which means “beyond.” It is a symbol of growth and encourages us to always build more. The company also replaced its corporate sign from a “thumbs up” to a blue infinity sign.

Zuckerburg is excited about the next chapter of his social media platform. The goal is to keep learning, building, and moving forward. The company has a vision for metaverse, meaning it is a place in the virtual world where people gather to socialize, play, and work. For example, you are able to send an image of yourself to a friend attending a concert in real life, sit around virtual meeting tables with remote colleagues, or play immersive games with friends. Zuckerburg wants to focus on the future and live for what they are building.

In my opinion, this change will benefit the company and its future. It is a substantial difference that will bring on more users. Meta has a lot in store and I am excited to see how their platform is excelling.

Elizabeth Cuttita ’23