“Allegiant” (Part 1), the third film to “The Divergent Series,” did not have the remarkable results the two prior movies seemed to have had. “Allegiant” managed to earn $29 million in its opening weekend.
Although this may seem like an impressive amount, the first movie of the series made $54.6 million on the weekend of its debut, alongside the second movie, “Insurgent”, which made an impressive $52.2 million. There are many reasons why this big drop in profits may have taken place.
As seen through the reviews, viewers were unhappy with the way the movie turned out. “Divergent” had a forty percent positive Rotten Tomato score, somewhat close to “Insurgent’s” score of twenty-nine percent. However, the score dropped steeply with “Allegiant”. Its Rotten Tomato score of 10 percent positive proved that people had lost interest in the series altogether.
“Allegiant” debuted on March 18th, 2016. This was only two weeks after the debut of Disney’s “Zootopia”. “Zootopia” seemed to be the shining star in the eyes of moviegoers, since the animation movie was a big hit, earning $38 million in its opening weekend.
Another big reason for the poor turnout could be the audience’s lack of interest for the genre in general. The idea of living in an unsettling society and having the courageous youth save the day seems to be getting old to audiences. With Liongate’s “The Hunger Games” and Fox’s “Maze Runner,” moviegoers have grown tired of viewing the same storyline.
Although the movie did not have the ideal outcome, there is nothing Lionsgate can do. The company committed to a four-film contract with Shailene Woodley and Theo James. Although this movie looks like it will only bring in a total of $75 million, the company has no choice but to push forward. The fourth movie, “Allegiant” (Part 2), is planned to be released on June 9th, 2017. The plan is to hopefully have new director, Lee Toland Krieger, spend less money than the previous two Robert Schwentke-directed movies, both ranging from $110-$120m.
By Christine Jacob ’17, Features Senior Editor