By Sarah Perisco
Kate Hudson might be onto something. With the same items and cheaper prices, her brand, Fabletics, might just be the next Lululemon.
A standard Lululemon headband can cost approximately $14. At Fabletics, you can get the same style headband for only $6–that’s an $8 difference!
When you go onto the Fabletics website there are a series of questions for you to answer. The questions ask what type of workout you do, where you workout, how much skin you want to show, etc. Your responses are then used to personalize a collection based on your preferences.
Many people comment on the new brand saying that the fabric isn’t as thick as Lulu’s, but others disagree, like happy customer, Jessica Hensley.
“The clothing is made from high-quality fabric that is not only flattering to wear but also made to keep up with my intense and sweaty workouts,” Hensley says.
Fabletics is one of the three companies that Kate Hudson owns. The most popular is JustFab shoes where you can get two pairs of shoes for $39.95! Hudson offers a similar perk on her new website. As soon as you sign up, you have one hour to get your first outfit for only $25!
“I really wanted to make women feel like there was a sexiness to the clothes, without it being too revealing,” Hudson says.
This statement can possibly be referring to the incident last year, where some of Lulu’s pants were made with see-through fabric. The sheer fabric used for Lululemon pants was thin enough that a customer was able to take a picture through the pants. While Hudson may not have directed this towards Lulu’s problem, it still will please people to know that the quality of the clothes they are buying is good.
Will Kate Hudson’s company knock Lululemon out of the market?